Social

The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape.

Today, no single medium earns more than 45% of our media consumption.

How can you solve this problem?

Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

The lure of social media advertising is massive: As brands look across a fractured media landscape, social networks offer them an interesting proposition.

Social networks have scale.

Enormous user bases and deep databases allow for high engagement. Americans were spending an average of 12 hours per month on social networks as of July 2012 with 18-24 year olds averaging 20 hours. Social media offers brands a uniquely captive audience for their content.

Guaranteed placement is getting advertisers to pay up.

Brands are paying to get their content or copy in front of a quantifiable audience, an increasingly rare feat in an era of scattered consumer attention.

This desire for guaranteed attention also helps to explain social media’s move away from traditional display ads. The move is from Facebook’s right-rail type ads toward so-called native ads that surface in a user’s stream, either as a tweet or a Facebook post. A consensus seems to be forming around in-stream advertising as the most promising social advertising format.

Social media advertising is set to explode. This advertising is a young market and so far, it only represents 1% to 10% of ad budgets for a wide majority of advertisers. There is a significant opportunity for that share to grow. BIA/Kelsey recently came out with a study that offers one view forecasting $11 billion of social ad spend in 2017, up from $4.7 billion last year.

From Twitter, Instagram, Facebook, Pinterest, Vimeo, Bebo, Vine – and let’s not forget “Getting Google with it” – we provide an abundance of platforms to help your vision grow.

We are educated and experienced in Google Authorship, Blogger, Pages, Profiles, Gmail, Hangout, Youtube, Offers, Events, Adsense, Adwords Express, the list could go on and on!

Our social media advertising will help your vision be seen across a variety of platforms. Let us help you tap in to this vast resource.