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Reaching Customers

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How do we reach customers in an authentic way? Giving facts, selling promotions, and throwing pitches just isn’t cutting it. Some are looking for the convergence of marketing and PR. Customers will be connected if employees are connected. Stress is put on being a true service provider. Marketing revolves around adjusting channels and content, while PR revolves the human relation to customers. How can we bridge this gap? Customers want to know what they’re getting and build relationships. Marketing has be in the forefront, adjusting itself to the informed consumer. Consumers are their own researchers, they know what they want before they buy it. We try to forge these connections at DAASN, creating face to face relationships with our clients. We understand what our clients want and need. Through partnership as well as our marketing strategies we find out how to grow the consumer base of our clients.

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