Humanize your company with Social Media

With all the things DAASN can do for your business, one of the most important is establishing a dynamic social media presence. One way to do this is to create and maintain a blog. A Blog? Really?

A blog provides a service far beyond the services you offer or the products you sell. An updated blog provides user-friendly content that may not be appropriate for your website. A blog provides relevant content in a timely manner, and, most importantly, it humanizes the face of your company.

Remember, consumers do more than buy from companies, they identify with them. A blog allows you to show another side of your company, and it can be a fantastic place to showcase you and your employee’s expertise. Furthermore, it can help establish a brand loyalty so coveted by companies.

And there is also these facts. Fact one—search engines love blogs. Fact two— according to a recent HubSpot survey, 60% of businesses who blog acquire more customers. Think of a blog as the fodder fueling the rest of your online marketing strategy. It is from your blog that you can piece together Facebook posts, Tweets, Pinterest posts, e-newsletters, and what not.

Here’s where DAASN comes in. The DAASN team can help you strategize not only your new blog, but how to interface this content across a stream of other services, platforms and social media marketing channels. We can advise on the best way to move across the digital landscape with ease and precision, and we can help your company find its voice.

Written by Francis Sanzaro of Chief Writer

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