How to Create an Internet Marketing Plan


Having an Internet marketing plan in place for businesses is more important today than ever before. Everybody is on the Internet today and if your business isn’t, you are missing out on a world of opportunity! Having an Internet marketing plan can help increase your brand recognition in the region where your business is. But, it can also introduce you to millions of global customers, therefore increasing your business’ profit. An Internet marketing plan is essential, and fairly easy to create as well as integrate into your current marketing plan.

The first thing you need to do with your Internet marketing plan is the same thing you’ll need to do with any marketing plan created for your company. .. Take a look at what you are trying to achieve.  Are you looking to increase your customer base, tell existing clients about sales and promotions, or to provide your products or services right online? You’ll need to know first what you want out of your Internet marketing plan, so that you know where you’re going with it.

The next thing every effective Internet marketing plan needs is a marketing triangle. This triangle is wide at the top and gets narrower and narrower as it nears the bottom. The top of the triangle is for your clients that are buying the most inexpensive products or services that you offer, and you can gradually put clients buying higher-end products below them, until you have your very highest price point at the bottom. Placing clients and products into these categories will help you identify any gaps that are in your triangle, so that you’ll be able to fill them.

And just like any other marketing plan, you’ll need to know who your competition is. But finding out just who that is online works differently than it does offline. First, you’ll need to make a list of keywords that customers will search for when looking for the product or service that you offer. Then, type those keywords into a search engine and write down the five names that are listed first. These will be your biggest competitors online.

You’ll also still need to recognize who your online target audience is. This way, you’ll be able to figure out where they go when they’re online. Determine whether your target audience is male, female, what age they are, what industry they’re in, and whatever else will help you learn more about them.

Lastly, if you have an existing website, this is going to play a huge role in your Internet marketing plan. You want to make your website has a strong call to action, is very clear as to what your site offers and a way to capture the prospects contact information. If customers can’t comfortably read or navigate your website, or they can’t find what they need on it, they’re likely to just move onto the next company. Remember you only have about 8 seconds of the potential customer’s attention for them to decide if they are going to spend more time on your site.  Make it worth their time.

An Internet marketing plan is essential to any business today. It gives you an online presence, which every company needs in today’s day and age, and it also provides much opportunity for you to reach even more customers. Just plan it before you forge on ahead, and you’ll have an excellent and effective Internet marketing plan!

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