Google Rolls out new Shopping Campaign tools in time for the Holiday Shopping Season

With Black Friday and Cyber Monday fast approaching, retailers are preparing for severe and frequent fluctuations in supply and demand that come with them.  Thankfully, Google has released several new tools that Retailers can put to use in keeping up with the ups and downs this holiday season.

The new Auction Insights feature allows advertisers to see how their shopping campaigns stack up against their competitors and use that information in bidding strategies.  Search impression share stats for Shopping campaigns are now aligned to text ads. Google notes that it now calculates search impression share at the account level, so advertisers may notice a change in impression share between October and November. Device and time segmentation are also now available for Shopping campaigns in the Dimensions tab and Bid Simulator columns can be added to the Product Groups tab, which has a new “flattened” view which allows advertisers to sort product groups within an ad group based on performance data, easily enabling them to identify areas which need improvement.

To help retailers avoid an ad blackout, Google is adding a Diagnostics tab in Merchant Center as a replacement for the Data Quality tab. This is the first update to Merchant Center in quite a while.
In the tab, merchants will see a historic overview of item eligibility status and be able to download a report containing all affected items and the reasons for disapprovals.

Merchants also see traffic and impact metrics to help identify the number of items are currently impacted by specific issues.

These features are live now.

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