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Facebook's Beginnings

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Facebook was just starting in 2005. Kevin Colleran was Facebook’s first advertising salesperson after it launched in 2004 to cater to college students. Zuckerberg didn’t care much about ads back then, using Colleran’s apartment in New York as their first office. Their first ad sales pitch wrote as, “TheFaceBook enables students to search for people at their school, find students who share similar interests or courses, look up friends of friends, network and visualize their social network via photos.” At the time there were 1.9 million monthly users, far from the 1.35 billion active monthly users today. The key elements of the social network were present then, but tools for advertisers were still very basic. There were no news feed ads, no app installation ads, and just banner ads. Facebook’s selling point was targeting customers based on profile information.

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