Content is King

Content is not only what will bring customers your way, it is what will keep them there. And with that comes brand respect and brand preference. The biggest shift in marketing strategies in the past few decades concerns how consumers do their research before purchasing a product or service. Yes, we can thank the internet for this shift. Content is no longer a sales pitch, and it is no longer company-centric (such as the glories of your company), but rather consumer-centric. If your content feels automated, clumsy, unspecific and unthoughtful, you have just lost a potential customer. Consumers want content that speaks directly to their needs. As the Chief Writer at DAASN, I can ensure that all content we provide is of the highest caliber, and crafted with more care than your local brew.

Written by Francis Sanzaro of Chief Writer

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