Blog

Content Manager Position Available

DAASN, a premier technology and marketing firm in Towson, MD is looking for a capable Internet Marketing Specialist/Content Manager to provide support with writing, communications, social media management, and engagement. This role oversees the planning, creation, and implementation of efforts to raise brand awareness for clients and the company itself. Using a variety of social […]

Integrated Marketing

Where integrated marketing communications focuses on the communication and promotions aspects, integrated marketing in turn focuses on the marketing mix of products viz – product, price, place and promotions. The idea behind integrated marketing is that you can customize the offering to a customer based on the segment you are targeting and thereby target various […]

The Internet of Things

“The Internet of Things (IOT) is the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure.” If that’s a little too abstract to visualize, consider these concrete examples of the Internet of Things already at work in the world: Pill-shaped microcameras can traverse the human digestive system and make thousands of images […]

Thinking Inside, Outside, and Around the Marketing Box, a Speaker Event

We invite you to another speaker event hosted by DAASN on January 20th. Are you a small business owner or entrepreneur who struggles to convert new prospects into clients and high paying customers? Our event can help you start turning those prospects into solid, long-term clients — by learning the how-tos of marketing your small […]

The Effects of Organic Search on Business

Online search is transforming conventional selling models the same way that the advent of digital music downloads revolutionized the music industry.  Control in the buying process has shifted to the customer — and to search engines, which help them find your business. Where you are and what your customers say about you will influence whether […]

Facebook's Beginnings

Facebook was just starting in 2005. Kevin Colleran was Facebook’s first advertising salesperson after it launched in 2004 to cater to college students. Zuckerberg didn’t care much about ads back then, using Colleran’s apartment in New York as their first office. Their first ad sales pitch wrote as, “TheFaceBook enables students to search for people […]

Collaborate 2015 in DC, The Innovator's City

Washington, D.C. seems best known these days for dysfunctional politics. But soon, it may have a new, more positive reputation: as an incubator for entrepreneurs and innovative startups. If that sounds far-fetched, just consider that the Virginia suburbs of Washington have already earned a Silicon Valley-like title: the Dulles Corridor. The area is now a […]

Learn How To Master Emerging Web Technologies And The Internet Of Everything

Machine-to-Machine communication is the heart of the Internet of Things. With the rise of wearable devices and the principle of the quantified self, single individuals will also become connected, ushering the age of the Internet of Everything. Legacy systems designed for traditional desktop computers will need to communicate with more agile data streams and multiple […]

Google Rolls out new Shopping Campaign tools in time for the Holiday Shopping Season

With Black Friday and Cyber Monday fast approaching, retailers are preparing for severe and frequent fluctuations in supply and demand that come with them.  Thankfully, Google has released several new tools that Retailers can put to use in keeping up with the ups and downs this holiday season. The new Auction Insights feature allows advertisers […]