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Deep Learning and the Future of SEO

Deep learning: you’ve probably heard this phrase thrown around lately in relation to companies such as Google, Facebook, and Microsoft, but what does it mean exactly? And what are its implications for the future of search engine optimization? Let’s break it down! What is deep learning? Deep learning is relatively new and deals with neural networks, […]

6 Easy Tips for Facebook Advertising

Do you use Facebook ads to their full potential? Interested in reaching highly specific groups of people? Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time. Discover six unique ways to target Facebook ads.   #1: Serve Ads to Everyone Who Has Visited Your Website […]

Avoid the Mobile SEO Penalty From Google

Google has announced the rollout of a big change in its search algorithm.  It’s called “Mobilegeddon” by some. From now on, websites that aren’t mobile-friendly will be penalized by Google’s search engine, causing many businesses to scramble to make their sites conform. Small businesses will be hit the hardest because their websites are outdated.  In […]

Net Neutrality

Did You Know? The term ‘net neutrality’ was coined by Tim Wu, a professor at the Columbia Law School, and first used in his paper ‘Network Neutrality, Broadband Discrimination’ in 2003. Net neutrality, also referred to as ‘Internet neutrality’ or ‘network neutrality’, is a regulatory concept which eliminates any type of discrimination in transmission and […]

Thinking Inside, Outside, and Around the Marketing Box, a Speaker Event

We invite you to another speaker event hosted by DAASN on January 20th. Are you a small business owner or entrepreneur who struggles to convert new prospects into clients and high paying customers? Our event can help you start turning those prospects into solid, long-term clients — by learning the how-tos of marketing your small […]

Firefox drops Google as default search engine, signs five-year deal with Yahoo

Yahoo and Mozilla announced a five-year partnership yesterday that would make Yahoo replace Google’s ten year tenure as the default US search engine for Mozilla’s Firefox browser on mobile and desktop. In December, Yahoo will roll out an enhanced new search function to Firefox users, and will also support Do Not Track functions in Firefox […]

Reaching Customers

How do we reach customers in an authentic way? Giving facts, selling promotions, and throwing pitches just isn’t cutting it. Some are looking for the convergence of marketing and PR. Customers will be connected if employees are connected. Stress is put on being a true service provider. Marketing revolves around adjusting channels and content, while […]

SEO vs USEO

SEO may not be “dead”, but it has ceded its spotlight in the web marketing world to User Site Experience Optimization – USEO for short. Google’s search engine has drastically improved at interpreting what you really want when you type a query into its search engine, and it’s getting better every day. If you search […]

Learn How To Master Emerging Web Technologies And The Internet Of Everything

Machine-to-Machine communication is the heart of the Internet of Things. With the rise of wearable devices and the principle of the quantified self, single individuals will also become connected, ushering the age of the Internet of Everything. Legacy systems designed for traditional desktop computers will need to communicate with more agile data streams and multiple […]