Blog

Shifting Point-of-Purchase From Websites to Social Networks

That cool jacket Nordstrom pinned? Click—buy it. That new book from your favorite author that they just tweeted? Click—buy it. Those stylish flats that Aldo posted on Instagram? Click. Bought. This is becoming more of a reality as sites like Pinterest, Instagram, and Twitter have been rolling out “Buy Now” options that allow users to make purchases within […]

4 Not-So-Boring Ways to Boost your 'Boring' Brand on Social Media

Engaging users and staying relevant are among the biggest social media marketing concerns for businesses and brands, but what do you do when your product or service is a little dry? We’re talking about “boring” brands, which run the gamut from financial services to asbestos removal. Although they’re necessary businesses, they can be a struggle to promote on […]

DAASN Hosting "The Road to Excellence"

DAASN will be hosting an innovative event on June 23rd at Café Troia in Towson, “The Road to Excellence.” This event will focus on how organizations achieve excellence, The purpose of the event is identify core principles of excellence, celebrate and network amongst successful organizations and influencers. We will have drinks and hors d’oeuvres as […]

6 Easy Tips for Facebook Advertising

Do you use Facebook ads to their full potential? Interested in reaching highly specific groups of people? Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time. Discover six unique ways to target Facebook ads.   #1: Serve Ads to Everyone Who Has Visited Your Website […]

Thinking Inside, Outside, and Around the Marketing Box, a Speaker Event

We invite you to another speaker event hosted by DAASN on January 20th. Are you a small business owner or entrepreneur who struggles to convert new prospects into clients and high paying customers? Our event can help you start turning those prospects into solid, long-term clients — by learning the how-tos of marketing your small […]

Collaborate 2015 in DC, The Innovator's City

Washington, D.C. seems best known these days for dysfunctional politics. But soon, it may have a new, more positive reputation: as an incubator for entrepreneurs and innovative startups. If that sounds far-fetched, just consider that the Virginia suburbs of Washington have already earned a Silicon Valley-like title: the Dulles Corridor. The area is now a […]

Reaching Customers

How do we reach customers in an authentic way? Giving facts, selling promotions, and throwing pitches just isn’t cutting it. Some are looking for the convergence of marketing and PR. Customers will be connected if employees are connected. Stress is put on being a true service provider. Marketing revolves around adjusting channels and content, while […]

SEO vs USEO

SEO may not be “dead”, but it has ceded its spotlight in the web marketing world to User Site Experience Optimization – USEO for short. Google’s search engine has drastically improved at interpreting what you really want when you type a query into its search engine, and it’s getting better every day. If you search […]

Learn How To Master Emerging Web Technologies And The Internet Of Everything

Machine-to-Machine communication is the heart of the Internet of Things. With the rise of wearable devices and the principle of the quantified self, single individuals will also become connected, ushering the age of the Internet of Everything. Legacy systems designed for traditional desktop computers will need to communicate with more agile data streams and multiple […]

Government Censorship

Governments are more eager than ever to gather data about Facebook users. From 2013 to 2014 global surveillance requested for Facebook user data increased 24%. This is accordance with the company’s transparency report. 34,946 requests were made between January and June including messages, IP addresses, and account information. Censorship has also increased globally. From June […]