Shifting Point-of-Purchase From Websites to Social Networks
That cool jacket Nordstrom pinned? Click—buy it. That new book from your favorite author that they just tweeted? Click—buy it. Those stylish flats that Aldo posted on Instagram? Click. Bought. This is becoming more of a reality as sites like Pinterest, Instagram, and Twitter have been rolling out “Buy Now” options that allow users to make purchases within […]