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Innovations in Marketing

Innovation is successfully adapting to changes in a dynamic system with the implementation of new products or services that exploit the weaknesses or spurn growth in that system. Innovation is having the ability to transform or perform a metamorphosis as changing circumstances require. In the contemporary global market, as it exists today, constant innovation is […]

Marketing Your Business through Social Networking Sites

Social networking is definitely all the rage these days, and has been for some time. But more and more businesses are starting to see that social networking isn’t just a place for friends to tell each other about their day or do some quizzes, they’re also great marketing potential for companies! It’s true that with […]

Why a Marketing Strategy is so Important – and How to Create One

A marketing strategy is something that every single business; no matter how big or small, needs to have in place. Many business owners are hesitant to set up an actual marketing strategy because they simply don’t know how to do it. This approach means simply trying something new every week or month, whether it’s Tweeting […]