Blog

Shifting Point-of-Purchase From Websites to Social Networks

That cool jacket Nordstrom pinned? Click—buy it. That new book from your favorite author that they just tweeted? Click—buy it. Those stylish flats that Aldo posted on Instagram? Click. Bought. This is becoming more of a reality as sites like Pinterest, Instagram, and Twitter have been rolling out “Buy Now” options that allow users to make purchases within […]

4 Not-So-Boring Ways to Boost your 'Boring' Brand on Social Media

Engaging users and staying relevant are among the biggest social media marketing concerns for businesses and brands, but what do you do when your product or service is a little dry? We’re talking about “boring” brands, which run the gamut from financial services to asbestos removal. Although they’re necessary businesses, they can be a struggle to promote on […]

6 Easy Tips for Facebook Advertising

Do you use Facebook ads to their full potential? Interested in reaching highly specific groups of people? Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time. Discover six unique ways to target Facebook ads.   #1: Serve Ads to Everyone Who Has Visited Your Website […]

Mobilegeddon Has Come and Passed… What Now?

The official date of Mobilegeddon has come and gone, but the impact of mobile-friendliness for search marketers will still be felt. In this new world order, sites with large, zoom-free readability and buttons, fast load times, and optimized screen resolution will all be table stakes. Marketers don’t want to miss a thing when it comes to […]

Growth Hackers

There’s a growing movement in Silicon Valley to replace “Marketers” with a new position called “Growth Hackers”. Some are claiming that startups should eliminate their marketing teams altogether. I agree that marketers in general need to become more data-oriented and tech-savvy. I also respect many of the techniques that are getting categorized as “growth hacks”. But I […]

Thinking Inside, Outside, and Around the Marketing Box, a Speaker Event

We invite you to another speaker event hosted by DAASN on January 20th. Are you a small business owner or entrepreneur who struggles to convert new prospects into clients and high paying customers? Our event can help you start turning those prospects into solid, long-term clients — by learning the how-tos of marketing your small […]

Reaching Customers

How do we reach customers in an authentic way? Giving facts, selling promotions, and throwing pitches just isn’t cutting it. Some are looking for the convergence of marketing and PR. Customers will be connected if employees are connected. Stress is put on being a true service provider. Marketing revolves around adjusting channels and content, while […]

Learn How To Master Emerging Web Technologies And The Internet Of Everything

Machine-to-Machine communication is the heart of the Internet of Things. With the rise of wearable devices and the principle of the quantified self, single individuals will also become connected, ushering the age of the Internet of Everything. Legacy systems designed for traditional desktop computers will need to communicate with more agile data streams and multiple […]

8 Steps to Optimize your Website

First things first: 1) Website Audit: We need to determine the current state of your website and then we can make proper website suggestions. 2) Set up: You might ask, set up what? We need to set up your Google Analytics and Google Webmaster Tools 3) Keyword Analysis: We need to figure out what keywords […]