Blog

Thinking Inside, Outside, and Around the Marketing Box, a Speaker Event

We invite you to another speaker event hosted by DAASN on January 20th. Are you a small business owner or entrepreneur who struggles to convert new prospects into clients and high paying customers? Our event can help you start turning those prospects into solid, long-term clients — by learning the how-tos of marketing your small […]

Collaborate 2015 in DC, The Innovator's City

Washington, D.C. seems best known these days for dysfunctional politics. But soon, it may have a new, more positive reputation: as an incubator for entrepreneurs and innovative startups. If that sounds far-fetched, just consider that the Virginia suburbs of Washington have already earned a Silicon Valley-like title: the Dulles Corridor. The area is now a […]

Reaching Customers

How do we reach customers in an authentic way? Giving facts, selling promotions, and throwing pitches just isn’t cutting it. Some are looking for the convergence of marketing and PR. Customers will be connected if employees are connected. Stress is put on being a true service provider. Marketing revolves around adjusting channels and content, while […]

SEO vs USEO

SEO may not be “dead”, but it has ceded its spotlight in the web marketing world to User Site Experience Optimization – USEO for short. Google’s search engine has drastically improved at interpreting what you really want when you type a query into its search engine, and it’s getting better every day. If you search […]

Startup Salaries

Technology has made it easier to establish startups and create opportunities for people looking for jobs outside of the corporate model. Passion and motivation should drive employees to thrive in their professional positions, yet salary is a great motivator. However, startups approach salary in a very different way. Negotiating salary can be a very intimidating […]

Understanding the Differences between a Marketing Plan and a Marketing Strategy

The terms “marketing plan” and “marketing strategy” are two terms that are often used interchangeably. And using one word in place of another is one reason why marketing concepts within businesses often become so confused. Marketing plans and marketing strategies go hand in hand and work together to produce the most effective marketing methods. But […]