Blog

Reaching Customers

How do we reach customers in an authentic way? Giving facts, selling promotions, and throwing pitches just isn’t cutting it. Some are looking for the convergence of marketing and PR. Customers will be connected if employees are connected. Stress is put on being a true service provider. Marketing revolves around adjusting channels and content, while […]

Understanding the Differences between a Marketing Plan and a Marketing Strategy

The terms “marketing plan” and “marketing strategy” are two terms that are often used interchangeably. And using one word in place of another is one reason why marketing concepts within businesses often become so confused. Marketing plans and marketing strategies go hand in hand and work together to produce the most effective marketing methods. But […]