Blog

Shifting Point-of-Purchase From Websites to Social Networks

That cool jacket Nordstrom pinned? Click—buy it. That new book from your favorite author that they just tweeted? Click—buy it. Those stylish flats that Aldo posted on Instagram? Click. Bought. This is becoming more of a reality as sites like Pinterest, Instagram, and Twitter have been rolling out “Buy Now” options that allow users to make purchases within […]

DAASN Hosting "The Road to Excellence"

DAASN will be hosting an innovative event on June 23rd at Café Troia in Towson, “The Road to Excellence.” This event will focus on how organizations achieve excellence, The purpose of the event is identify core principles of excellence, celebrate and network amongst successful organizations and influencers. We will have drinks and hors d’oeuvres as […]

Mobilegeddon Has Come and Passed… What Now?

The official date of Mobilegeddon has come and gone, but the impact of mobile-friendliness for search marketers will still be felt. In this new world order, sites with large, zoom-free readability and buttons, fast load times, and optimized screen resolution will all be table stakes. Marketers don’t want to miss a thing when it comes to […]

Avoid the Mobile SEO Penalty From Google

Google has announced the rollout of a big change in its search algorithm.  It’s called “Mobilegeddon” by some. From now on, websites that aren’t mobile-friendly will be penalized by Google’s search engine, causing many businesses to scramble to make their sites conform. Small businesses will be hit the hardest because their websites are outdated.  In […]

Growth Hackers

There’s a growing movement in Silicon Valley to replace “Marketers” with a new position called “Growth Hackers”. Some are claiming that startups should eliminate their marketing teams altogether. I agree that marketers in general need to become more data-oriented and tech-savvy. I also respect many of the techniques that are getting categorized as “growth hacks”. But I […]

Thinking Inside, Outside, and Around the Marketing Box, a Speaker Event

We invite you to another speaker event hosted by DAASN on January 20th. Are you a small business owner or entrepreneur who struggles to convert new prospects into clients and high paying customers? Our event can help you start turning those prospects into solid, long-term clients — by learning the how-tos of marketing your small […]

Collaborate 2015 in DC, The Innovator's City

Washington, D.C. seems best known these days for dysfunctional politics. But soon, it may have a new, more positive reputation: as an incubator for entrepreneurs and innovative startups. If that sounds far-fetched, just consider that the Virginia suburbs of Washington have already earned a Silicon Valley-like title: the Dulles Corridor. The area is now a […]

Firefox drops Google as default search engine, signs five-year deal with Yahoo

Yahoo and Mozilla announced a five-year partnership yesterday that would make Yahoo replace Google’s ten year tenure as the default US search engine for Mozilla’s Firefox browser on mobile and desktop. In December, Yahoo will roll out an enhanced new search function to Firefox users, and will also support Do Not Track functions in Firefox […]

Reaching Customers

How do we reach customers in an authentic way? Giving facts, selling promotions, and throwing pitches just isn’t cutting it. Some are looking for the convergence of marketing and PR. Customers will be connected if employees are connected. Stress is put on being a true service provider. Marketing revolves around adjusting channels and content, while […]

SEO vs USEO

SEO may not be “dead”, but it has ceded its spotlight in the web marketing world to User Site Experience Optimization – USEO for short. Google’s search engine has drastically improved at interpreting what you really want when you type a query into its search engine, and it’s getting better every day. If you search […]