Blog

Why a Marketing Strategy is so Important – and How to Create One

A marketing strategy is something that every single business; no matter how big or small, needs to have in place. Many business owners are hesitant to set up an actual marketing strategy because they simply don’t know how to do it. This approach means simply trying something new every week or month, whether it’s Tweeting […]

Understanding the Differences between a Marketing Plan and a Marketing Strategy

The terms “marketing plan” and “marketing strategy” are two terms that are often used interchangeably. And using one word in place of another is one reason why marketing concepts within businesses often become so confused. Marketing plans and marketing strategies go hand in hand and work together to produce the most effective marketing methods. But […]