President Barack Obama signed an executive order this year that calls for private companies to work together to fight cyber threats – and to more readily share with the government the data they collect from their users. The signing ceremony came at the end of a speech on data security that Obama gave at Stanford […]

The EU is Set To Probe US Tech Companies

The European Union (EU) is reportedly set to carry out a wide-ranging probe into Google, Amazon, and other U.S. tech giants — going well beyond the EU antitrust investigation that made recent headlines. The EU’s ultimate goal with this new probe is to establish a universal set of regulations for how companies conduct business in the digital space. A […]

Avoid the Mobile SEO Penalty From Google

Google has announced the rollout of a big change in its search algorithm.  It’s called “Mobilegeddon” by some. From now on, websites that aren’t mobile-friendly will be penalized by Google’s search engine, causing many businesses to scramble to make their sites conform. Small businesses will be hit the hardest because their websites are outdated.  In […]

Growth Hackers

There’s a growing movement in Silicon Valley to replace “Marketers” with a new position called “Growth Hackers”. Some are claiming that startups should eliminate their marketing teams altogether. I agree that marketers in general need to become more data-oriented and tech-savvy. I also respect many of the techniques that are getting categorized as “growth hacks”. But I […]

Integrated Marketing

Where integrated marketing communications focuses on the communication and promotions aspects, integrated marketing in turn focuses on the marketing mix of products viz – product, price, place and promotions. The idea behind integrated marketing is that you can customize the offering to a customer based on the segment you are targeting and thereby target various […]

Net Neutrality

Did You Know? The term ‘net neutrality’ was coined by Tim Wu, a professor at the Columbia Law School, and first used in his paper ‘Network Neutrality, Broadband Discrimination’ in 2003. Net neutrality, also referred to as ‘Internet neutrality’ or ‘network neutrality’, is a regulatory concept which eliminates any type of discrimination in transmission and […]

The Internet of Things

“The Internet of Things (IOT) is the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure.” If that’s a little too abstract to visualize, consider these concrete examples of the Internet of Things already at work in the world: Pill-shaped microcameras can traverse the human digestive system and make thousands of images […]

Enchantment Under the Sea Dance Brings Dating Back to the Future This Valentine’s Day

Power up the flux capacitor and hop into the DeLorean this Valentine’s Day. Baltimore Sound Stage is being transformed into Hill Valley High for Back to the Future’s Enchantment Under the Sea Dance Saturday February 14th, 2015. Whether you’re single or coupled up, this will be a jam-packed night with DJ’s, dating games, cash bar, […]

Thinking Inside, Outside, and Around the Marketing Box, a Speaker Event

We invite you to another speaker event hosted by DAASN on January 20th. Are you a small business owner or entrepreneur who struggles to convert new prospects into clients and high paying customers? Our event can help you start turning those prospects into solid, long-term clients — by learning the how-tos of marketing your small […]