Blog

“Growth Hackers”

There’s a growing movement in Silicon Valley to replace “Marketers” with a new position called “Growth Hackers”. Some are claiming that startups should eliminate their marketing teams altogether. I agree that marketers in general need to become more data-oriented and tech-savvy. I also respect many of the techniques that are getting categorized as “growth hacks”. But I […]

Integrated Marketing

Where integrated marketing communications focuses on the communication and promotions aspects, integrated marketing in turn focuses on the marketing mix of products viz – product, price, place and promotions. The idea behind integrated marketing is that you can customize the offering to a customer based on the segment you are targeting and thereby target various […]

Net Neutrality

Did You Know? The term ‘net neutrality’ was coined by Tim Wu, a professor at the Columbia Law School, and first used in his paper ‘Network Neutrality, Broadband Discrimination’ in 2003. Net neutrality, also referred to as ‘Internet neutrality’ or ‘network neutrality’, is a regulatory concept which eliminates any type of discrimination in transmission and […]

The Internet of Things

“The Internet of Things (IOT) is the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure.” If that’s a little too abstract to visualize, consider these concrete examples of the Internet of Things already at work in the world: Pill-shaped microcameras can traverse the human digestive system and make thousands of images […]

Enchantment Under the Sea Dance Brings Dating Back to the Future This Valentine’s Day

Power up the flux capacitor and hop into the DeLorean this Valentine’s Day. Baltimore Sound Stage is being transformed into Hill Valley High for Back to the Future’s Enchantment Under the Sea Dance Saturday February 14th, 2015. Whether you’re single or coupled up, this will be a jam-packed night with DJ’s, dating games, cash bar, […]

Thinking Inside, Outside, and Around the Marketing Box, a Speaker Event

We invite you to another speaker event hosted by DAASN on January 20th. Are you a small business owner or entrepreneur who struggles to convert new prospects into clients and high paying customers? Our event can help you start turning those prospects into solid, long-term clients — by learning the how-tos of marketing your small […]

The Effects of Organic Search on Business

Online search is transforming conventional selling models the same way that the advent of digital music downloads revolutionized the music industry.  Control in the buying process has shifted to the customer — and to search engines, which help them find your business. Where you are and what your customers say about you will influence whether […]

Facebook’s Beginnings

Facebook was just starting in 2005. Kevin Colleran was Facebook’s first advertising salesperson after it launched in 2004 to cater to college students. Zuckerberg didn’t care much about ads back then, using Colleran’s apartment in New York as their first office. Their first ad sales pitch wrote as, “TheFaceBook enables students to search for people […]

Collaborate 2015 in DC, The Innovator’s City

Washington, D.C. seems best known these days for dysfunctional politics. But soon, it may have a new, more positive reputation: as an incubator for entrepreneurs and innovative startups. If that sounds far-fetched, just consider that the Virginia suburbs of Washington have already earned a Silicon Valley-like title: the Dulles Corridor. The area is now a […]

Firefox drops Google as default search engine, signs five-year deal with Yahoo

Yahoo and Mozilla announced a five-year partnership yesterday that would make Yahoo replace Google’s ten year tenure as the default US search engine for Mozilla’s Firefox browser on mobile and desktop. In December, Yahoo will roll out an enhanced new search function to Firefox users, and will also support Do Not Track functions in Firefox […]