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A 411 on YouTube

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Aside from Google, YouTube is the second largest search engine in the world. So, if your company doesn’t have a channel yet, what are you waiting for? Over 6 BILLION hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year (2012).

Standard Google searches are obviously important, but having visual results will increase the rate of people choosing your video over another’s webpage.

People use YouTube to ask questions, “How do I?”…”What is”…Using keywords that relate and reflect your company, product and image will help you gain exposure to a target-specific marketplace. You don’t necessarily need a production company to create YouTube videos for your channel. If you have an event, take your SmartPhone, shoot some video and upload it. Then you have the opportunity to tag keywords, like the event’s name, guest speakers, relevant topics discussed, location, etc.

Keywords relate to what your video is about, so when people are searching for a person, topic or event, your video will be found. Choosing a strong title for your video is essential to shuttling searchers to your content. Be as specific as possible when titling a video, for example, “‘Name speaking at ‘Event’” has now given your video title two topics to index, a person’s name and an event.

Video is exposure, and exposure is clicks. Labeling your videos correctly will help you gain subscribers to your YouTube channel, as well as video views. But it also has the added bonus of humanizing your business, putting a face to your product while also increasing brand awareness.

YouTube is super friendly with social networks, and you can share a video with up to 10 different social platforms. Sharing your company’s videos on social networks is another way of gaining exposure and growing a bigger audience for your channel. Also, network with other YouTube Channels that have similar interests and engage in discussions. If someone leaves a comment, writes back or gives a shout-out to your loyal subscribers, this will display a friendly, good image for your company and channel.

You can also add your company’s website and four social network links to your YouTube channel. It is great to have your company’s networks intertwined, giving others access to go from Facebook, to Twitter, to YouTube, etc. This will give prospective clients and customers a chance to evaluate your company’s image and products.

YouTube is 100% free and easy to use. Its audience grows daily, and don’t let your business be left out! Feel free to contact DAASN with any questions or requests for help.

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