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Avoid the Mobile SEO Penalty From Google

Google has announced the rollout of a big change in its search algorithm.  It’s called “Mobilegeddon” by some. From now on, websites that aren’t mobile-friendly will be penalized by Google’s search engine, causing many businesses to scramble to make their sites conform. Small businesses will be hit the hardest because their websites are outdated.  In […]

Growth Hackers

There’s a growing movement in Silicon Valley to replace “Marketers” with a new position called “Growth Hackers”. Some are claiming that startups should eliminate their marketing teams altogether. I agree that marketers in general need to become more data-oriented and tech-savvy. I also respect many of the techniques that are getting categorized as “growth hacks”. But I […]