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Integrated Marketing

Where integrated marketing communications focuses on the communication and promotions aspects, integrated marketing in turn focuses on the marketing mix of products viz – product, price, place and promotions. The idea behind integrated marketing is that you can customize the offering to a customer based on the segment you are targeting and thereby target various […]

Net Neutrality

Did You Know? The term ‘net neutrality’ was coined by Tim Wu, a professor at the Columbia Law School, and first used in his paper ‘Network Neutrality, Broadband Discrimination’ in 2003. Net neutrality, also referred to as ‘Internet neutrality’ or ‘network neutrality’, is a regulatory concept which eliminates any type of discrimination in transmission and […]