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How to Increase Traffic to your Website

Traffic, traffic, traffic. Every business owner that owns a website knows just how important traffic is. Without traffic, there would be no one to look at your website and buy products from it. And of course, this means that if you don’t have traffic, you don’t have much profit for your website either. Here are […]

Understanding the Differences between a Marketing Plan and a Marketing Strategy

The terms “marketing plan” and “marketing strategy” are two terms that are often used interchangeably. And using one word in place of another is one reason why marketing concepts within businesses often become so confused. Marketing plans and marketing strategies go hand in hand and work together to produce the most effective marketing methods. But […]